In a virtual world, it's very hard to discern who the people and companies are that you want to do business with in some way.  Why?  Frankly, like most things it boils down to communication or the lack thereof.

Over the last 4 to 5 years, the social networks available have helped us all to know more about people, their business and what they're hoping to accomplish by having a presence in the network of their choice.  As an old mentor used to say to DR, "But, what ARE the voids?"

Over the years Mr. Rawson has has focused as much on what's not being said or done as what's being done.  Why?  "It's always in the details," he says.  When it comes to working with others, in or out of the virtual world, one should know what the other person's principles and values are in business.  One might ask, "Why is this important?"

If someone isn't willing to share their principals, how can they be held accountable?  The answer is, they can't.  If you're doing business with someone and they don't have the same principles and values as you, then whatever they do has to be acceptable, unless you specifically ask.

If the other person believes in the principle, "let the buyer beware," and you think that they believe as you do that "the customer is always right," there's a problem. There should be some set of rules that people subscribe to in order to understand how they will deal with others on a business basis.

If one looks about, people like to attract other people that will hopefully have their same values.  People like to do business with people that share their religious beliefs, the same social or business club such as the Rotary, Kiwanis, Lions or fraternal organizations such as the Knights of Columbus, the Masons and others.  When one comes upon someone else that has a shared experience such as war, school, a town, a period in history or a particularly strong emotional event, we feel closer and more comfortable doing business with them.

It was this idea that gave birth to the Seal of Liberty Society and to a lessor degree the American Business Clubs that Mr. Rawson has founded Globally, in the United States and the United Kingdom (ABC).

Each of these says, "These are our core values."  The great Seal of Liberty in the upper right hand corner of this page is linked to Mr. Rawson's personal profile at the Seal of Liberty organization.  Here, he pledges that the ten (10) values of the Society are now his own and in addition, gives the reader additional principles and values that govern his life.  He also lists his personal heroes and mentors.