What’s in it for me?
That’s a really simple idea but when you contemplate the question, it becomes more and more understandable. First, apply the question to what you do. How about the things you buy? Would you buy anything if it didn’t answer this most basic of questions? Probably not.
Sometimes we all simply miss (more…)
Today I was examining a well known business model that has been very slow to catch on. As the individual and I were reviewing the model, it was decided to break it down into its most basic of components.
As far as anyone could see, all the good stuff was there. The presentation was flawless. The graphics that explained the model were top drawer. The profit to be made by the people selling the model was obvious to everyone. Nothing even had to be said about that. Still, the every time it was presented to another business owner, they would put the salesperson off. Usually the response would be something like, “well, we’ll see. Why don’t you check back with me?” Is that a path any us want to go down?
So, why wasn’t the buyer buying? (more…)
Years ago I bought a certain brand of TV. If you know the brand, you may be older than you realize. They’re slogan was, “The quality goes in before the name goes on.”
One of my strongest role models was my Grandfather. His wisdom was always on point and in this instance made a point of saying, “We’ve always used this brand. They last.” Armed with that bit of knowledge and remembering their slogan I trotted on down to my local appliance store to buy my very first 19inch color TV. It came with a one year warranty.
At precisely one year from the date on the receipt (more…)
Husband, Father, Grandfather, Son, Brother, Uncle, 32 Degree, K.C.C.H. Mason, Serial Entrepreneur, Chairman & CEO, Leader, Speaker, Philanthropist, Veteran, and Friend.
A successful entrepreneur with 23 companies to his credit, Mr. Rawson is focused on solutions that provide sustainable answers to domestic and global issues. 
