Too often we find that an opportunity is not an opportunity. Unfortunately, we find it out much too late. Late as in we’ve already counted on it as a “sure sale,” or we’ve spent money on trips, expenses in general or valuable time that can’t be recovered. The purpose is this article is to explore the great “Why?”
A good part of our answer has to do with human nature. Most of us want to believe in people. This leads to “glossing over” many of the points of any discussion as opposed to asking the hard questions. We fail to do the necessary due diligence by asking for proof. We don’t because we’re either afraid to hear the answer, don’t want that answer or afraid of offending the person with whom your attempting to conduct business.
To quit or not to quit, that is the question. Is it more noble to just
say you’ve done your best or actually DO your best? When should one say
uncle? When is the exact moment to say, "It’s over."
At present, our company (www.c4na.com) is
working on a very large transaction. When we took on the assignment, our
client had 18 days to make something happen. Now, nearly 6 weeks have
passed and today is the day we find out if everything we’ve done will be enough
to get the deal to the point of funding.